PURPOSE:
This abstract highlights how a midwife-led, webinar-based approach was successfully used to introduce and scale up the use of heat-stable Carbetocin (HSC) for postpartum haemorrhage (PPH) prevention across Kenya. It presents a replicable model for South-South knowledge exchange and the dissemination of maternal health innovations. Specifically, it:vDemonstrates the critical role of HSC in reducing PPH and maternal mortality. Showcases the leadership of the Midwives Association of Kenya (MAK) in disseminating updated national guidelines through virtual platforms. Provides evidence of national reach, uptake, and impact across all 47 counties. Aligns with Sustainable Development Goal 3 and WHO recommendations through practical implementation.

DISCUSSION:
Implementation: Between September 2024 and April 2025, MAK coordinated a structured rollout of updated PPH prevention and management guidelines across Kenya. In collaboration with county reproductive health coordinators, experienced midwifery educators and clinicians trained 3,673 healthcare professionals—including midwives, nurses, doctors, clinical officers, pharmacists, and lab technologists—across all 47 counties.Following the training, all counties procured HSC through the national supply chain. Of the 360,000 doses initially procured by the Kenya Medical Supplies Authority, over 262,000 (75%) were taken up within nine months, indicating strong uptake and integration into routine obstetric care. Midwives are uniquely positioned to lead the dissemination of maternal health guidelines due to their frontline role and contextual understanding (Richens, 2002). MAK leveraged a "train-the-trainer" model delivered via interactive webinars, incorporating Q&A sessions, polls, and peer learning forums to enhance engagement and knowledge retention.

EVIDENCE WHERE RELEVANT:
N/A

KEY MESSAGE:
Midwives are central to the successful dissemination and adoption of maternal health innovations. Cost-effective, scalable digital training methods can significantly enhance the uptake of evidence-based interventions. Interprofessional collaboration and peer-led learning foster greater ownership and sustainability in maternal and newborn health programs. Adolescent care (including three-minute presentation competition)