PURPOSE:
Purpose: This abstract shares a leadership-driven initiative implemented in the UAE’s public health sector aimed at promoting the professional well-being and motivation of nurses and midwives. It reflects on practical strategies that enhanced engagement, reduced burnout, and strengthened workforce retention.

DISCUSSION:
Discussion: As Head of Nursing Workforce at Emirates Health Services and a practicing midwife since 1996, I observed increasing staff disengagement linked to overwhelming workloads, lack of recognition, and insufficient wellness support. To address these issues, a structured well-being framework was developed under the workforce strategy, including: Performance-based incentive recognition Periodic wellness campaigns and appreciation events Peer-to-peer recognition platforms Redeployment of the "WeCare" digital application for motivation and feedback Professional development mapping aligned with individual aspirations These strategies were supported by leadership endorsement and integrated into routine workforce operations. Challenges faced included budget limitations and initial resistance to change. However, success was noted in increased staff satisfaction and reduced absenteeism rates in the piloted facilities.

EVIDENCE WHERE RELEVANT:
Evidence where relevant: Quantitative data showed a 22% increase in staff engagement scores and a 15% reduction in turnover rates over 18 months in the facilities applying the well-being framework.

KEY MESSAGE:
Key message: Workforce well-being is a critical pillar for sustainable health systems. Simple, targeted interventions—when backed by leadership—can result in tangible improvements in motivation and retention among nurses and midwives. Leadership-driven recognition of emotional and professional needs can transform organizational culture. Poster session 3 (Group B)